Marketing & Advertising for the U.S. Hispanic Market

Marketing & Advertising for the U.S. Hispanic Market

We are your solution to targeting and retaining Hispanic customers by providing services that cover the entire product and customer life cycle. We develop the correct strategy to successfully introduce and sell your product or service in the U.S. Hispanic Market. Estrategias & Empresa has an intimate understanding of the cultural differences and nuances between Anglos and Hispanics that need to be factored into your marketing strategy and product positioning. We don't make Spanish Translations we make Spanish Versions. With the appropriate market research and analysis completed, we can develop a strategic marketing plan that includes:

  1. Segmentation & Market Alignment - we examine current customers' needs and identify segments of Hispanic Market groups to whom you can market and satisfy profitably
  2. Positioning & Messaging Platform - We assess your organization's current market position and develop a compelling positioning strategy to differentiate you from your competitors and create a lasting impression and core messages that resonate with your target audience
  3. Program Development - we develop a central program strategy based on marketing goals. For example, lead generation, customer retention, loyalty, or brand awareness. The objective is to define a core program approach as the anchor for the development of an integrated marketing
  4. Approach Marketing Mix Recommendations. We develop an integrated plan that blends
  5. Product, pricing, placement (distribution or channel), and promotions in such a way as to influence market awareness and interest, product demand, and customer satisfaction.